Behind Every Click, a Conversation That Converts

Just like Tata Tiscon, we helped Tiscobuild enhance its digital visibility across Tier 1, 2  and 3 cities in West Bengal and Jharkhand. Our approach focused on understanding local regional insights, consumer behaviour and language preferences, enabling us to tailor digital campaigns to generate leads. Along with providing creative support, we designed engaging initiatives like the ‘Making Consumers Smile’ contest, driving deeper sales force engagement and positioning Tiscobuild as a digitally active and consumer-focused brand.

Smart Targeting, Strong Results

Over a period of nine months, we achieved a 10% conversion rate from the leads we generated, with more than 93% of qualified leads coming from Tier 2 and Tier 3 cities, which were the regions we focused on the most.

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